From industry blogs to trading webinars, we list important ways to attract potential customers and generate leads.
So, you’ve worked out a business plan, hashed out how much funding you’ll need to get started but you still haven’t decided on a key issue – what is it that you’ll offer clients?
From blog posts to hosting trading seminars, we list important ways to attract potential customers as an Introducing Broker and generate leads with CM Trading Partners!
3 types of partners & what they offer clients
When it comes to starting your own referral marketing business, it is important to first determine what kind of partner you are and what you can leverage from your networks and skills to generate more leads and get more referrals.
Consider your skill set – what is it that you’re great at? Will you host offline seminars? Will you teach forex trading?
Here are three common types of partners below:
1 Educators and introducers
These are financial and trading education sites, training schools, tech developers and introducers looking to build and refer their network.
Examples – Online trading courses, trading educational websites, trading mentor
2 Influencers & affiliates
In this age of social media, the power of influences is not to be underestimated. These are social media gurus, bloggers, MLM professionals and affiliates with strong Networks.
Examples – Driving traffic through posts on social platforms
3 Professional traders and fund managers
For those with a background in trading, skill-sharing is in high demand. These include experienced traders, fund managers and Copy Trading Masters looking to monetize their skills and maximize their income
Examples – Professionals advertising to other professionals, using trading services and software (e.g CopyKat).
How to generate traffic
Generating traffic to your affiliate site can be done in multiple ways depending on who you are targeting. We’ll cover the most effective channels to use as well as best practice methods to maximize your marketing efforts.
The most popular pieces of content are:
Webinars / Market Analysis
Research / white papers
Generating leads through social media
In this era of likes and re-shares, marketing via social platforms should be a priority; as an introducing broker, you’ll have immediate access to a huge client base that continues to grow with more users preferring to use social media for their business needs.
Social media is a great tool not only for growing your network but ultimately generating leads. The question you should ask is – what social media channels are you planning to use for leads generation? Each platform is unique; lengthy posts might work on Facebook but aren’t effective on Twitter. Which platform you should use will be up to the type of audience you hope to capture. It’s more effective to work continuously to grow a few platforms that to spread yourself thin trying to be on them all.
The world’s biggest social media platforms:
- Facebook – 2.7 billion
What’s it good for: Popular for brands and personalities that hope to grow organic traffic quickly.
- Instagram – 1 billion
What’s it good for: This highly visual platform is extremely popular with the younger generation.
- LinkedIn – 760 million
What’s it good for: Great networking tool that will help you tap into trading networks an educational groups.
- Twitter – 331 million
What’s it good for: The platform of choice for spreading news quickly.
- Reddit – 330 million
What’s it good for: Great for social-savvy IBs hoping to tap into a global, engaged audience.
Two top methods of attracting traffic: Blog posts and trading education
1 Blog posts – content is king
As the internet continues to expand, the need for content will grow, far exceeding the supply. A blog is a great way to generate traffic to your affiliate website. It also gives you a unique platform to share industry insights, news, current trends and valuable financial information. This will increase your position as a thought leader, increasing your value as an authoritative figure in the industry and will increase your traffic.
Critically though, your content needs to be based and aimed at your target audience. Without finding out what they’re interested in reading you’re essentially “flying blind” as the saying goes.
Top tips for writing a blog
A blog is about adding value and staring conversation. Readers want content that is relevant and informative. A well-written blog, with proper SEO techniques, can drive thousands of views to your site.
Search Engine Optimization – SEO is simply about creating content that’s easier for search engines such as Google to find your content and rank it. The better your SEO the higher your content will be ranked on Google and the easier it will be for your audience to find your content.
Keyword optimised – Whenever you’re creating content you should be thinking in terms of “how can people search for this content?” and/or “what are the top keywords people will use to search for my content”. The best way to start is by doing keyword research to develop the list of the most popular keywords.
Good structure – The structure of your content must be well organized and attractive (read: well written) to users. By employing simple techniques such as making sure you have eye-catching headlines, headers for each paragraph and good images/infographics, you’ll see your traffic significantly improve.
Keep refining your articles and you’ll be on the first page of Google in no time!
2 Forex education and webinars
Given how many people are looking to trading as a secondary source of income, offering training and education can be a great way to boost traffic.
Trading courses offer a structured way of learning to trade financial markets. Online Trading Academy offers classroom workshops, as well as weeklong courses to traders of any levels. It is a great opportunity to benefit from the knowledge of more experienced traders.
Clients can learn how to properly manage financial risk and, therefore, stay longer with your business.
Another great way to boost traffic is to host webinars. You could speak on specific topics or have guest lecturers. These types of videos generate a lot of organic traffic and will give your platform the extra boost it needs to stay ahead of the competition.
At CM Trading, we offer a variety of educational tools to guide our customers along their trading journey.
Online and offline business location
Location, location, location – you may have heard this saying before and it still applies today albeit changed from a physical location to online business. It’s not so much where you’re based but how you offer your services to clients. Presentation is key and in the current climate of COVID19, online services are critical. What you’ll have to consider is how you’re presenting your services – does your workshop appear professional? Are their technical issues (connection speed, sound quality)?
Don’t miss the next amazing part in our series
This was just the fourth part in our ongoing series that will provide you with a step-by-step guide on how you can build a profitable business as an Introducing Broker by leveraging the award-winning tools and services of CM Trading.
Stay tuned for our next article where we will guide you through registering your business as well as details permits and licenses you’ll need.