Your guide to social media 2023

Your guide to social media 2023

Your guide to social media 2023

Facebook (Meta), Twitter, Instagram… The world’s biggest social media sites attract billions of monthly users. This creates an incredible opportunity to tap into a huge consumer base. When used properly, social media can be an invaluable tool for brand communication and strategy. With so many platforms out there how do you decide which one you should use? And more importantly, how do you use these vastly different platforms?

How to start your own business in 2023

In the first part of our guide, we’ll highlight the biggest social media platforms in 2023 and share valuable insights. What’s more, CMTrading partners has an incredible opportunity for anyone wanting to achieve financial freedom by becoming a business referrer.

Be Social

 It’s easy for brands to look at social media and think only in terms of posting marketing/business-related content. However, the most successful brands understand the one factor that can make or break your social presence – being social.

Billions of people around the world use social media to share information and make connections. On a business level, you should always remember that social media allows you to engage with your audience, gain customer feedback, and ultimately elevate your brand.


Biggest social media platforms 2023: Monthly average users  

1. Facebook (Meta) 3 billion

2. YouTube 2.6 billion

3. Instagram 1.2 billion

4. TikTok 1 billion

5. LinkedIn 810 million

6. Telegram 500 million

7. Snapchat 494 million

8. Pinterest 433 million

9. Reddit 430 million

10. Twitter 345 million

Below is our guide to top 5 social media platforms in 2023:

  1. Facebook

With nearly 3 billion monthly users, Facebook is the most popular social media platform in the world. The grandfather of social media platforms is an excellent tool to reach out to a massive audience who will regularly use this platform.

Additionally, Facebook offers a messaging app – Facebook Messenger. This instant messaging app is a fantastic way to engage with your audience directly and quickly respond to any communication.


Content strategy

 Facebook is more than the default platform for all your brand’s communication, it should be about starting a conversation. The most engaging content is those that people will share; the most polarizing posts are likely to go viral. Short videos and bold headlines will attract an audience. Consider hosting live streams and regular polls to get you interested in what you have to offer.

How to build trust in business

  1. YouTube

YouTube is not only the biggest video depository on the internet but in 2023, holds the distinction of being the second most popular search engine in the world. It’s an incredible feat considering its parent company is Google. You can benefit greatly from YouTube by creating brand tutorials, instructional content, product reviews, and hosting guest interviews.

Content strategy

YouTube is a video-only content platform. This means that you’ll need a video content strategy for your business. Depending on your audience long and short-form video content can work. The best content combines education and entertainment, so you should aim to engage your audience with “sharable” videos.

  1. Instagram

The default app for looking at high-quality images and videos. Instagram perfectly blends personal and professional content. It’s moved on from being primarily an image-based platform to feature-rich video content. It’s a fantastic lifestyle app for reaching new audiences.


Content diversity is critical on Instagram. You will need to focus on high-quality photography and selfie-style videos that speak directly to your audience. Creating Instagram stories and reels is a must to keep your audience engaged.

TikTok is longer the new kid on the block and has been available globally since 2018. Since then, it has skyrocketed to more than 1 billion monthly users. It’s among the top-performing social media platforms in the world and resonates with a young audience.


Content strategy

Take elements of your brand and distill them into bite-sized pieces (i.e no longer than 1min). Lace your videos with a musical or comedic element to engage a young audience. Short-form video reigns supreme (in fact it’s the only kind allowed on the platform) so focus on trends until you can develop your voice. Think fun, catchy content and you’ll attract a large following.

  1. LinkedIn

The industry standard for professional networking, LinkedIn, has soared to nearly 900 million users. It’s a great resource for job opportunities, brand connections, and career advancement. It’s a social media site for business professionals.

Content strategy

Each post you create on LinkedIn is essentially a huge billboard for your brand which will be viewed by professionals and peers. Keep your content clear, on-brand, and tailored to your audience’s needs. Infographics, expert-driven content, and industry opinion pieces resonate well. LinkedIn is a must for brand marketing and anyone working as a business referrer.



Become a partner, earn an income

The financial markets are worth trillions of dollars and generate incredible profits for traders. Through the power of social media, online traders to financial educators, are branching out and earning an alternative source of income by starting an Introduction Business. Hundreds of thousands of entrepreneurs are becoming network and business referrers, earning a living building a partnership; Brands need more than just social media and marketing to reach customers, they require business referrers – people capable of building solid relationships with potential clients.

What if you are not a trader? Do not stress. Even if you are not familiar with the financial markets, you can still earn a stable income stream simply by referring others to award-winning trading platforms, such as CMTrading.

CMTrading partners will help you achieve your financial freedom.

How to find a successful business partner


A partner you can trust

Established in 2012, we at CMTrading, the parent company of CMTrading Partners, have managed to create a niche in the trading industry and established ourselves as a force to be reckoned with. Our motto has always been “Founded by traders, for traders,” and that is a message we strive to convey.

The vision of CMTrading Partners is to ensure that anyone can profit from the financial markets regardless of skill or background. We are committed to all our partners and honor every deal we make.

Trusted market leader

A good partnership is built on trust. We have been a fully licensed and regulated broker since 2012. We value all our clients and believe in delivering the best possible experience on our platform. Join our growing community of 1,000,000 subscribers and partner with one of the best platforms on the market.

Fully supported

Your success is our success; the more clients you refer, the more income you generate, and the better our partnership grows. It is in our best interest to help you grow and succeed. We offer world-class support and a dedicated Account Manager to help your business thrive.

Fair treatment

Treating customers fairly is a core value at CMTrading Partners. It is the driving force behind our business, rules, and regulations. This is not merely a policy, but a vital component of our business.

Award-winning broker

We strive to deliver quality service and the best trading experience for all our clients. In recognition of our efforts, we have been awarded Best Broker Africa for 6 consecutive years (2017 to 2022). In 2022 we were awarded “Best IB Program GCC” and “Best Partner Program GCC”.


More from CMTrading Partners:

How to build trust in business

How to find a successful business partner

How to start your own business in 2023

How good social connections create great businesses

Why business referrers are the future of business

Register and start an Introducing Business (IB) with CMTrading

Becoming an IB is an easy and exciting way to earn money – simply refer traders to CMTrading and let us do all the work! In return for referring clients to CMTrading, our IBs will receive a favorable commission.

So go ahead, start referring clients and earn money when they trade. It’s that simple!


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