Top 5 social media trends for 2023

Social Media




Top 5 social media trends for 2023 



There’s never been a better time to start your own business; According to the US Small Business Administration, there are more than 32.5 million small businesses in the USA of which 13% are startups.  

However, any business lives and thrives through its social media presence.  

TikTok, Twitter, Instagram… there are approximately 4.76 billion social media users around the world in 2023. This means at any given time, 60% of the total global population of Earth is using social media.  

So how do you reach these users? What are some of the trends you should be following?   

In this article, we highlight some of the top social media trends for 2023 and share a unique opportunity with CMTrading Partners. What’s more, we’ll reveal just how easy it is to earn a stable income by starting an Introducing Business.   



Your guide to social media  

In our recent two-part guide, we highlighted some of the biggest social media platforms in 2023 and shared valuable insights.    

Click on the links below to find out more about  


Before we reveal trends it’s important to familiarise yourself with the biggest social platforms available. Each presents huge opportunities to spread your brand and requires a unique strategy to implement.  

Biggest social media platforms 2023: Monthly average users    

1. Facebook (Meta) 3 billion    

2. YouTube 2.6 billion    

3. Instagram 1.2 billion     

4. TikTok 1 billion    

5. LinkedIn 810 million    

6. Telegram 500 million    

7. Snapchat 494 million    

8. Pinterest 433 million    

9. Reddit 430 million    

10. Twitter 345 million    

Given the importance of social media in consumers’ lives, it’s easy to see why marketers and businesses are flocking to social platforms, hoping to connect with their target audience.     

However, the content is prolific, and competition remains extremely high. It can be challenging for any company, especially startups, to stand out from the crowd.     

You need to have a clear social media marketing strategy per platform. What works on TikTok won’t work on Facebook and vice-versa.     

Staying up to date with the latest social media trends can give you a competitive edge and help fuel your communication strategy.     


Here are the most important social media trends to follow in 2023: 


1. Authenticity and trust is the key  


Authenticity and trust have slowly become the determining factor of success for many social media platforms. Real-time posts and content that potential customers can relate to will be critical in 2023.  


The popularity of TikTok reveals the need for “filter-free” content and relatable situations and personalities. Trust is a commodity that can’t be bought and the more transparent you are with your intent, the better your connection.  


2. Short videos are king  

YouTube remains the king of video streaming with 92% of marketers viewing the platform as a vital part of their marketing strategy. The rise of TikTok, however, is a major disruptor in social media. Short-form videos are in high demand among younger audiences with low attention spans. Instagram Reels, YouTube shorts… many of the top platforms are enabling users to create and focus on shorter video formats. Influencers are using these short videos to promote partner products to great effect.  


3. Rise of the influencer  

The days of traditional advertising are numbered as influencer marketing gains more momentum. Your brand promotion could be defined by which influences you’re partnering with and their audience. Although influencer marketing is an effective social marketing strategy, it can be costly.   


The costs associated with well-known influencers are on the rise and many of the macro influences can charge a premium for their services. Interestingly, data shows that users are also turning to smaller influencers for their opinion as they are treated with more trust and authenticity.  


4. Social commerce on the rise  

Social media is becoming the first option for e-commerce. With online shopping on the rise, many are turning to the Facebook Shop and Instagram Storefront for their needs.    

This trend will grow, and social channels will start rolling out commerce and monetizing their platforms.   


5. First response for customer service  

Social media has evolved from just content-based platforms. The connection between a business and its customer base is a lot more intimate than ever before. It only makes sense then that customers would use social media as an extension of customer service.    

What better way to connect with a consumer than with a direct and real-time connection online? It’s always great PR when companies respond publicly to customers and help them with their queries. However, a poor or delayed response can be damaging to your brand. Features such as a common inbox, automated responses, and chatbots will become incredibly important for companies.  

Earn a steady stream of income        

Financial markets are worth trillions of dollars and are a gateway to huge profits for traders, companies, and investors. Millions of people are seeking alternative income streams and are exploring the fast-paced world of online trading.      

But what if you’re not a trader? Don’t stress, there’s still a way you can earn an income from the financial markets by starting an Introduction Business. Having the ability to refer others to businesses has led to hundreds of thousands becoming network referrers and earning a living building social relationships.         

What’s more, thousands are creating a name for themselves and earning a stable income stream simply by referring others to award-winning trading platforms, such as CMTrading.        

CMTrading partners will not only help you take your first steps toward financial freedom, but we’ll also help you achieve it.     

A partner you can trust    

Established in 2012, we at CMTrading, the parent company of CMTrading Partners, have managed to create a niche in the trading industry and established ourselves as a force to be reckoned with. Our motto has always been “Founded by traders, for traders,” and that is a message we strive to convey.      

The vision of CMTrading Partners is to ensure that anyone can profit from the financial markets regardless of skill or background. We are committed to all our partners and honor every deal we make.    

Trusted market leader    

A good partnership is built on trust. We have been a fully licensed and regulated broker since 2012. We value all our clients and believe in delivering the best possible experience on our platform. Join our growing community of 1,000,000 subscribers and partner with one of the best platforms on the market.    

Fully supported    

Your success is our success; the more clients you refer, the more income you generate, and the better our partnership grows. It is in our best interest to help you grow and succeed. We offer world-class support and a dedicated Account Manager to help your business thrive.    

Fair treatment    

Treating customers fairly is a core value at CMTrading Partners. It is the driving force behind our business, rules, and regulations. This is not merely a policy, but a vital component of our business.    

Award-winning broker    

We strive to deliver quality service and the best trading experience for all our clients. In recognition of our efforts, we have been awarded Best Broker Africa for 6 consecutive years (2017 to 2022). In 2022 we were awarded “Best IB Program GCC” and “Best Partner Program GCC”.    


Register and start an Introducing Business (IB) with CMTrading                     


Becoming an IB is an easy and exciting way to earn money – simply refer traders to CMTrading and let us do all the work! In return for referring clients to CMTrading, our IBs will receive a favorable commission.  So go ahead, start referring clients, and earn money when they trade. It’s that simple!  




This is a global website that isn’t directed at residents of any particular country or intended for distribution to, or use by, any person in any country or jurisdiction where that distribution or use would be contrary to local law or regulation. Please consider the relevant laws and regulations in your country of residence before applying to become a CMTrading Partner, as restrictions may apply.

2024 © CMTrading Partners

Become Our Partner

6 characters minimum

Please Enter Valid First Name

Please Enter Valid Last Name

Please Select Country

Please Enter Valid Phone Number

Please enter a 6-10 digits phone number

By checking this box I accept the IB Partnership Agreement (T&Cs)

Please Agree to our T&C

Creating Account...